Presidential debates. C-suite interviews. The spotlight doesn’t wait. Here’s how to seize your next media moment and make sure your message lands.
When the mic is hot, your message better be too.
Every four years, America gets a front-row seat to a high-stakes communications masterclass: the presidential debates.
Millions tune in—not just for policy, but to read the room, catch every blink and breath, and witness how each candidate handles the pressure.
It’s not about politics. It’s about performance.
And if you’re someone who gets interviewed—even occasionally—you should be watching.
Here’s why:
Every great communicator in those debates? They don’t just answer questions.
They deliver messages.
They aren’t there to fill time.
They’re there to own the moment.
And if you want to elevate your own presence—in interviews, presentations, or high-stakes conversations—take a page out of their playbook. I’ve interviewed everyone from athletes to celebrities to presidents. And believe me, there’s a clear difference between someone who’s just there… and someone who’s there with purpose.
Let’s make sure next time, you’re the latter.
Three keys to mastering your next media moment:
1. Know your stuff—and know who’s asking.
Yes, prep your content. But also prep for context.
Is the interviewer a conversationalist or a curveball pitcher? Are you stepping into a back-and-forth or a firing line?
Understanding their style helps you shape your own.
2. Lead with your message.
This isn’t just about what you answer—it’s about why you’re speaking.
If you don’t have a clear message, you’ve surrendered the steering wheel.
So ask yourself: What do I want this audience to know, feel, and do after this interview?
3. Lock in your “Power 3.”
Always bring a list—mentally or physically—of the three things your audience must leave with.
Think:
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What do I want them to remember about me?
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What do I want them to repeat to others?
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What do I want them to feel connected to?
If you can work those in no matter what the question is? You win the moment.
Remember This:
Answering a question is one thing. Controlling the conversation is another.
That’s what the best do. It’s what you can do. And it’s exactly what political candidates, CEOs, and standout personal brands rehearse.
Because media isn’t just a platform. It’s a stage. You can fill time—or you can leave a mark.
Ready to elevate your presence and command the conversation?
Let’s make sure your next media moment isn’t just a good answer—it’s a brand-defining performance.
Email us at [email protected]
Your moment’s coming. Let’s make sure you’re ready.