Every company has a story.
Every leader has a journey.
But the ones who truly stand out? They don’t bury the lead.
They own their headline—and lead with it.
So why does every leader – and every brand – need a message worth leading with?
In a world overloaded with noise, attention spans are shrinking and first impressions carry more weight than ever. That’s why it’s not enough to have a compelling backstory or a well-worded mission statement buried deep on your website.
One of our new clients at Kann Advisory Group is Custom Capital – a leading firm in the commercial real estate space. Custom’s CEO is Jason Milton. And he’s impressive for many reasons. One that stands out in our Elevate Consulting work together is his strong desire – and curiosity – to learn more about the value of “story” and the importance of delivery.
Here’s a short line that I shared with him in a virtual strategy session.
You need a headline.
A bold, clear, attention-grabbing message that tells the world who you are, what you believe, and why it matters. Something that sticks. Something that travels. Something people can repeat when you’re not in the room.
Think about the most iconic brands and leaders you know. You can summarize them in a sentence. A phrase. A feeling.
That’s not an accident. That’s strategy.
And the best ones don’t just say it once.
They lead with it—every time.
That’s what Jason and Custom Capital are working on.
So let me ask you:
What’s your headline?
Can your leadership team recite it?
Do your people carry it with confidence?
Does your story start strong or stall in the fine print?
I work with organizations every day that have a great story—but it’s buried under buzzwords and PowerPoint decks. What’s missing is the hook. The message that moves. The statement that earns attention and creates clarity for everyone in the room.
Because when your story starts with a headline, people know where to lean in.
That’s what we build in our Elevate Workshops and A Brand New You sessions. We help leaders and brands distill their message into something powerful enough to open the conversation—and drive it forward.
Not a slogan. Not a script. A message with meaning. One that’s authentic, repeatable, and tied to real value.
This isn’t just about marketing. It’s about alignment.
When your team knows the headline, they know the mission.
When your clients hear the headline, they get the value.
When you lead with the headline, everything else follows.
Final thought:
If you don’t define your message, someone else will.
And if your story doesn’t start strong, it might not get told at all.
So, define your headline. Own it. Lead with it.
That’s how brands grow—and leaders rise.
Remember This: The best stories don’t get told. They get shared. And that starts with a headline worth remembering.
Need help finding your message and leading with it?
Let’s make it happen: schedule@kannadvisory.com
Own your story. Deliver your message. Elevate your voice.