In 2008 when the market changed, so too did my outlook on business and career — and my present and future employment. I was comfortably entrenched at Golf Channel/NBC as a host and anchor. I’d worked hard to get there, the result of 20 years of experience in various markets, and the excitement of building the brand of golf’s biggest television brand was had been extremely satisfying. Still, the television industry was changing, with cable networks popping up everywhere, mergers taking place and rights fees for live sporting events dominating headlines. Transition in the industry meant cuts and contracts of “talent” open for debate from executives who may or may not have been long for their own positions. With uncertainty for many, I became more certain than ever that I needed to widen my platform and find a way to broaden my skill set. Being known for only one thing (television host) might not put me in the best position moving forward. That was my thought, anyway. So I started planning for a future that could include something new. That meant developing me. It meant digging deep into who I was and what I wanted for me. With an opportunity at a four-day television schedule and one free day to myself, I set sail on the launch of my own business. HTK Media was ultimately born in 2010, developed on a napkin while flying from Orlando to Phoenix for business. True story. The HTK came from the initials of my three children — Hailey, Trent and Kendall. It also stood for Have The Knowledge. The goals of HTK were:
- Media Consulting
- Media coaching for athletes and executives
- Presentation skills and public speaking training
- General golf business and sports business guidance
Thought for the Day
Forget what your business card says. At the beginning and end of the day, everyone is an entrepreneur – if they choose to be. #kannadvisory @kraigkann