Category: Media Coaching

Why Your First Answer is Critical

How many times have you watched a political debate or a newsworthy interview and been quickly impressed with someone based on how they handled the first question that came their way? Or, can you think of a time when the first words out of someone’s mouth immediately turned you off? In my line of work,

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Make Sure You Say Something

I’ve heard it from athletes and executives, agents and even public relations specialists; “Why aren’t media folks paying attention or interested in my story?” That’s a complex question, for sure.  And it usually has many layers.  But the fundamental issue centers on how compelling your story is and how well you are able to deliver

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