Category: Media Coaching

How many times have you watched a political debate or a newsworthy interview and been quickly impressed with someone based on how they handled the first question that came their way? Or, can you think of a time when the first words out of someone’s mouth immediately turned you off? In my line of work,

I’ve heard it from athletes and executives, agents and even public relations specialists; “Why aren’t media folks paying attention or interested in my story?” That’s a complex question, for sure.  And it usually has many layers.  But the fundamental issue centers on how compelling your story is and how well you are able to deliver